World of Red Bull

App, Art Direction, Creative, UX, Web
The Project

To introduce the World Of Red Bull to Japan I was asked to art direct, design and create a new interactive UX design that would capture the dynamic world of sports and various cultures behind the Red Bull brand. The website featured images and videos of international athletes and artists, along with a nationwide Twitter campaign that gave participants the chance to win the Red Bull experience of a lifetime, any extreme adventure of their choice.

For this campaign I also created and executed the UX and design of World of Red Bull’s interactive iAds for iPhones.