To establish Southern Comfort as the party/festival drink of choice in Japan, the company decided to create “With SoCo,” an online platform that lets you bring your friends to the party by linking to your Facebook account and selecting friends to join you in one of 3 interlinking stories. As each story plays out, you can see your friends inserted into live footage as one of our iconic Box head characters. The platform is age-restricted for the legal drinking age in Japan.
My role in this campaign involved identity (the campaign logo is an evolution of the current SoCo logo) and art direction.
