The Royal

Creative, UX, Web
The Project
It was important to do more than just say The Royal was sophisticated; we had to show how, from concept to creation, this project is the result of expertise and elegance. Similar to how a craftsperson’s keen eye and experienced hands make all the difference, we made every effort to communicate how Embassy BOSA’s superior level of quality and meticulous attention to detail defines The Royal.

The website was designed to tell a story. By gently guiding the user’s journey, pointing out the finer points and educating them on the craft behind them, the experience is equal parts informative and elegant.

The overall result is a development that anchors Calgary’s Mount Royal neighbourhood – not only as a residence, but as a destination in itself.