To raise awareness around Reebok’s new Zig line I was part of a small creative team that created a full interactive experience for athletic people. We launched it with a campaign for which participants would submit videos of themselves and their workouts online, for the chance to spend a day with world-renowned kick boxer and Zig enthusiast Ernesto Hoots.
What We Did
For the full scope of this project I undertook creative direction, art direction, web and UX design. I also created the logos for both Reebok Zigcamp and Zig .