Reebok Flygen

App, Art Direction, Creative, UX, Web
The Project

This was my first project working with Reebok and their first crack at using social media in their Japan marketing. The campaign featured print ads across prominent magazines, like Nylon, targeting 16 to 24 year olds interested in fashion. To enter the campaign, contestants had to upload photos of themselves wearing their favorite Reebok footwear, for the chance to become a Reebok model.