Hint Mint is a brand of luxury candies which are far more than just plain mints they are also contemporary accessories. I was hired to help the brand reach it’s aesthetic goals and launch a full line of new products called Hint Mint Petit. For this I created numerous materials to help amplify their global image from print materials, to package design, POP designs, and advertising campaigns and collateral.
To make the brand more globally accessible, the company wanted to make a less expensive version of the original product without losing it’s unique edge. The result was Hint Mint PETIT, a small full tin enclosure with the world’s first pinch-to-open feature and available in 8 different flavors. I headed the branding, package design, and everything else involved.
