Branding, Creative, UX, Web
The Project
Created for a new upper class fashion boutique and brand by Sanki Shoji Japan one of the country’s largest importers and wholesalers of top-ranking fashion.
What We Did
For this Identity I decided to take on the challenge of creating a fully customized typeface that would only fit this new and innovative brand. The combination of bold and light letters give the logo a playful yet serious feel and stays within the strict minimalistic tone of the company.
The Branding